Aaron Craig Mitchell is an LA based Entrepreneur, Advisor, Coach, and Changemaker with nearly 20 years experience across various industries. He is currently the Co-founder and CEO of Pega Visão Salvador Club (PVSC), a culture defining Web3 company as well as CEO of Aaron Craig Mitchell Enterprises, LLC (ACME, LLC), a coaching and advisory business.

He was recently the Director of HR for Netflix Animation, one of the largest and fastest growing animation studios in history and prior to that spent his career as a leader in Talent Acquisition across various industries, companies and geographies .

An experienced business leader with a demonstrated history of executing change, Aaron has become globally recognized for his

historic work pioneering Netflix’s 2% Cash Holdings Pledge of $100 Million into Black Owned Banks. This initiative anchored a movement for financial equity & inclusion and opened doors for marginalized communities to flourish.

His work has led to features in The New York Times,CNBC, and Wired. Born in New Haven, CT, he earned his MBA from Harvard Business School, and BBA from Temple University. He serves on the boards of The Atlanta Music Project, The People Concern and UNICEF USA where he also serves as Co-Chair of the Nominations and Governance Committee.

He resides in LA with his wife and two daughters.