Darren is a lifelong marketing and brand-building innovator. He’s obsessed with understanding today's consumers and finding the most valuable ways to develop a relationship with them in order to drive business objectives. His experience comes from working with professional athletes, Fortune 500 consumer brands, live streaming platforms, gaming publishers, and gaming content creators. He’s currently VP of Gaming for Gary and AJ Vaynerchuk’s sports agency, VaynerSports, where he represents two of the largest names in traditional gaming/esports, Bugha (22M) and Clix (15M), in addition to the largest web3 gaming creator, Brycent. Along with talent representation, he leads web2 / web3 brand marketing consultation inside gaming & esports