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Dawn was an early adopter and advocate for using blockchain technology in business. She started as a crypto investor, leading her to learn how to leverage blockchain technology to raise capital. In 2019 Dawn became the first female founder to raise over $1M using a security token offering (STO); she discusses how PopCom leverages blockchain for identity management and the use case of selling regulated retail products; Dawn is also a pioneer in the NFT space, incorporating in real life experiences with digital NFTs. PopCom was the first company to sell physical art that can be minted on the blockchain as an NFT from a vending machine in 2022. Flat Out of Heels did a successful NFT drop for the 10th anniversary that included real-life utilities and experiences. In 2020 Dawn was invited to testify before Congress about how Dawn discusses how you can find innovative ways to leverage Web3 technology for your business.