Ishai Reinfeld is currently leading all blockchain and eCommercer efforts at Paradigm Sports. Originally from Venezuela but have been living the dream here in South Florida for over 30 years, I have been actively involved in the technology space for the past eleven years, and more specifically blockchain, commerce, and sports for the last four. I have expertise intersecting and building online retail businesses, blockchain-based solutions, and NFTs, and and I am well aware of how the technology has the ability to completely transform our society.