Keith Wilson is the Founder & CEO of Klearcoat Labs, a Web3 company that is building a bridge between the automotive industry and the Web3 community by enabling automotive brands to connect with customers via non-fungible tokens. A Mississippi native, Keith received his bachelor’s degree in marketing at the University of Mississippi in 2008. He then moved to Atlanta in 2009 to earn his M.B.A. with a concentration in Marketing at Clark Atlanta University in 2011. While at CAU, Keith studied abroad for a semester in Beijing & Shanghai China at The University of International Business & Economics earning distinct certifications in International Business & International Marketing. He also completed a summer internship with Ford Motor Company in Detroit, Michigan the summer of 2010. After graduation, Keith was recruited to the Marketing Leadership Program at Ford where he has since led a $1B P&L in which he grew to $1.5B in revenue within a year as the head of the Ford Expedition brand. While at Ford, he also went back to China on assignment where he led all Global Product Strategy for the Lincoln China organization, introducing some of the first electric vehicles in East Asia. After Ford, Keith moved back to Atlanta where he has since led new product strategy efforts for Georgia Power and taken on the role of Product Management Director of Peugeot North America for PSA Groupe, now known as Stellantis. Most recently Keith was the Head of Partnerships for the Eastern U.S. for Rivian Automotive. While at Rivian, he developed strategic public/private partnerships with the States of Tennessee, Michigan, South Carolina & Georgia that resulted in the deployment of Rivian level 2 charging stations statewide. Along with his duties at Klearcoat, Keith still consults with cities and counties throughout the southeast on the EV industry and EV community charging deployment strategies.