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Rebekah Keida is the founder of Vysical–a marketing company that specializes in creating immersive content and tokenization strategies. Rebekah works with fearless brands to ideate the implementation of technologies such as blockchain, XR, and gaming. She has worked on over 30 NFT drops with the likes of Leo Messi, Shaq, Maluma, and Marilyn Monroe. In early 2018, she explored the first-ever luxury NFT project for Richemont Group with an AR experience that bridged the gap between the virtual NFT and the physical product.