Tara is the co-founder and CEO of Hyped Collective, a company that offers a borderless web3 experience through NFT tech solutions and exclusive conventions/events. With a background in brand and marketing strategy for business growth, IMC campaign project management, diverse partnership negotiation with media, culture, entertainment, and luxury, Tara has the skills and experience to lead Hyped Collective to success. She has market experience in APAC and beyond and has a wide network and knowledge of the region. Known for her global level of communications and ability to manage diverse entities across different markets, Tara successfully led the Philippines Blockchain Week in September 2022, as a part of the leadership team, and is now preparing for a conference in Seoul, the cultural hub of Asia.